Author Newsletters 101
Turn Casual Readers Into Super-Fans
Social media algorithms change overnight. Retailers hide your buyers. But an email you send today can still earn you sales tomorrow—if readers actually open it.
In Author Newsletters 101, a veteran romance author and digital-marketing coach pulls back the curtain on the exact system she uses to hit 50–60 % open-rates with two pen names, sell books week after week, and stay 100 % legal in every country.
Stop guessing. Start pressing “Send” with confidence.
Why This Course Is Perfect for You
List Security You Truly Own
Learn how to set up domain e-mail, DMARC, SPF & DKIM the quick way—so a platform ban can never erase your audience.
High-Engagement, Low-Cost Growth
The 25-email welcome funnel filters freebie-seekers, sparks replies, and turns cold subs into warm buyers—on autopilot.
Legal Made Simple
GDPR, CAN-SPAM, CASL, PECR, one-click unsubscribe—get clear checklists and copy-paste language that keep you compliant everywhere.
Inbox, Not Spam
Discover the content mix, image-to-text ratio, and “safe words” that boost deliverability and dodge promotion tabs.
AI-Assisted Efficiency
Use ChatGPT prompt vault to brainstorm subject lines, draft personality-packed emails, and schedule a month of content in under an hour.
What You’ll Learn
• The Ownership Stack: choosing a provider (MailerLite, ConvertKit, ActiveCampaign, etc.), buying a domain, and authenticating it in under 30 minutes.
• Building From Zero to 1 K Subs: book-back calls-to-action, reader magnets, StoryOrigin/BookFunnel promos, and the exact filter tags that keep dead weight off your list.
• The 5 Email Types That Sell Without Spamming: personal BTS, engagement polls, exclusive bonuses, book news, and promo pushes—plus the give/take cadence that makes readers love all five.
• Crafting Irresistible Subject Lines & Pre-Headers: swipe-file vault + AI generator for every genre and season.
• Welcome & Re-Engagement Sequences: plug-and-play automations, timing maps, and copy templates (25-week nurture + 3-step “wake-up or cull” flow).
• Metrics That Matter: open, click, reply, sender-score—how to track, interpret, and improve each one.
• Quarterly List Hygiene: the six-minute cleanse that lifts open rates and slashes email-service bills.
• Advanced Strategies: poll-based segmentation, takeover swaps, ARC team funnels, and evergreen launch ladders.
Course Features
🎥 Step-by-Step Video Tutorials
Watch us build a brand-new list from scratch, authenticate a domain, design automations, and analyze real campaign stats.
📂 Downloadable Templates & Checklists
Consent language, footer legal-copy, DMARC how-to, welcome emails, polls, re-engagement scripts, and quarterly clean-up SOP.
🤖 AI Prompt Library
50+ newsletter-specific ChatGPT/Claude prompts for ideas, drafting, subject lines, and A/B tests.
📈 Provider Comparison Sheets
Feature, cost, and deliverability breakdowns for MailerLite, Kit (ConvertKit), ActiveCampaign, Flowdesk, EmailOctopus, and more.
♻️ Lifetime Access & Updates
Regulations shift; so will the course. Get new videos and templates anytime laws or algorithms change.
Enroll Now!
Author Newsletters 101 turns your mailing list from “I’ll do it later” into the most reliable, ROI-positive asset in your author business. Secure your audience, delight your readers, and watch every launch get easier.
Your future superfans are one email away. Click “Enroll” and start building the list that no algorithm can take from you.